App Samurai closes $2.4M Series A funding

App Samurai, the global mobile growth platform, have successfully closed an investment of $2.4 million in Series A funding.

App Samurai enables mobile apps to grow sustainably and incrementally with a portfolio of products including a user acquisition platform (App Samurai), real-time mobile ad fraud detection and prevention solution (Interceptd), and an in-app engagement solution (Storyly). Founded in 2016, the App Samurai currently covers 3 continents, operating in 9 cities and opened offices in the USA, Germany and Israel last year.

In 2019, App Samurai achieved 240 percent year-on-year growth, whilst Interceptd, it’s ad-fraud prevention solution, blocked over $10 million in potentially wasted ad-spend.

“Our team’s curiosity and ambitious engineering culture are the main drivers of our growth as an independent and unbiased leader in mobile marketing and ad fraud prevention. This $2.4m investment aligns with our 2020 globalisation strategy and will accelerate our talent acquisition and geographical footprint. Our priority now is to bring the brightest minds together, to drive greater transparency, integrity and efficiency for the mobile marketing ecosystem.”

Emre Fadillioglu, Co-founder and CEO

The round led by 212 Ventures and co-invested by Collective Spark, 500 Startups and Degerhan Usluel, the raise takes the company’s total investment to-date to $4.6 million and will be used to further develop the mobile advertising group’s product portfolio and global expansion.

-Source: TechCrunch

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